Standard Culture

Swim Week is Coming!

Starting July 15th through the 18th, Mercedes Benz Fashion Week is presenting Swimwear Week! As you know, we love a good bathing suit - (check out our poolside swimwear vending machines or prepare ahead of time by getting one here.) In addition, the Swimwear Association of Florida brings its 2011 Swim Show to the Miami Beach Convention Center, July 16-19, 2011. This show is the most comprehensive swimwear trade show in the world, and this year marks the launch of the Lingerie Show. This year’s roster includes over 350 exhibitors representing nearly 2,000 lines. This is the largest swimwear trade show in the world and gives buyers a first look at the latest designs for the coming season.

The Standard hotel in Miami is of course in the middle of all the mayhem with fabulous events every night and day swirling around our pool area. Remember, Swim Week is not just a bunch of fashion shows—it also brings together swimwear designers, DJ’s, event planners, buyers, models, and whoever else wants to enjoy the Miami sun for 5 days of celebration.

PLUS! We’re hosting the event below and would love to see you there! Not able to make it? Check back next week for full post-event coverage on this and all the other festivities.