Posts tagged Nike

In Jake Davis’ closet

In Jake Davis’ closet

Jake Sumner’s New Video

In our endless quest to find creative new videos to hit the internet, we bring you the new track for Frankie and the Heartstrings called “Hunger” found on Wichita Recordings. The mind who created this lo-fi universe is Jake Sumner, a young director we all have our eyes on, and who is furiously creating an impressive body of work. Did we mention he can also beat anyone hands down in a “dance-off” at a club? The man has skills

We stopped Jake during his whirlwind travel schedule to ask him a few questions about his inspirations, fond childhood memories, and living in the Congo. 

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Mind Games, by Casey Neistat

Mind Games - directed by Casey Neistat from Nike Sportswear on Vimeo.

Casey Neistat is a runner. He’s also a filmmaker. But he’s not the type that went to film school. He’s more the type of guy that just bought a camera and iMac and figured it out. This little piece is a creative short film that Casey created over a few weeks as he trained for the New York Marathon. Casey slapped his alarm clock every morning, booted up his Nike sneakers, and pounded the pavement with a video camera while facing the demons that aimed to distract his mission. After 3 weeks of documenting, and scoring with his friend Jordan Galland, Mind Games was birthed. 

Check out Casey and his brother’s video on our StandART Channel too and on HBO with his show, The Neistat Brothers.

Team Standard for Tied Together


(The Standard Hotel, NYC, Running Team for Nike’s Tied Together Race)

Once in a while, The Standard hotel rallies their troops for some good causes. In this case, it was running a race for Nike’s Tied Together initiative to raise awareness for Aids in Africa (definitely take a sec to check out the trailer here and the recap video here). It was a 5 day race spanning 5 cities in the world — New York, London, Milan, Berlin, and Paris — all leading up to World Cup.

Tied Together - The Standard from Tied Together on Vimeo.

It was an epic journey in response to a health crisis. Staffer Laura Nolte comments on the day Team Standard ran. Another team that ran was Standard collaborators & guest bloggers Saturdays Surf Shop. 

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