Posts tagged adidas

The Standard Boys Do It Better

This past weekend marked the 10th annual Adidas Fanatic Soccer tournament, and in true athletic fashion, Adidas turned it out.  With incredible DJs, a phenomenal BBQ and more Heinekens than a fraternity could consume, everyone had the time of their lives.  

The competition was fierce, and as always, The Standard, New York’s football club boys fought til the bitter end to ensure their place in soccer history.  Although we didn’t take the tournament completely, we played fairly and very well.  At the end of the day, it was a day of fun, sun, friendship and camaraderie.  Isn’t that what Adidas is all about anyway?

THANK YOU, ADIDAS!  Summer just isn’t the same without you.  And a very big thank you to Scott Meriam for spending the day in the sun taking the above pics.

Adidas Fanatic X: The Standard Football Club

Last year, my social life went down the drain when my plastic surgeon told me that I couldn’t participate in any activities where balls fly at my nose.  (Clueless!!!)

This year, it’s all different because, just like last year and the eight years before that, Adidas is hosting Fanatic X, their tenth annual soccer tournament this Saturday.  Naturally, The Standard, New York has a team called The Standard Football Club, and we’re gonna take this tourney.

Come down to Chelsea Waterside Park this Saturday, July 9th, from 1pm - 8pm, to watch us kick some soccer A$$!  I love a sporting competition…like water polo, but I can get into soccer too.

Details on the invite above.  Ask for me when you get there.  Don’t drink all my beer.


Yohji Yamamoto’s Dream

One of the fashion industry’s most quiet and most humble superstars does not hail from what we all know a fashion capital to be.  Yohji Yamamoto is from Tokyo, and for decades, he has been the driving force behind a cultural and visceral aesthetic which only can come from the mind of this man.

For almost a decade now, Yamamoto has been collaborating with athletic super brand, Adidas, on my favorite designer sport collection simply named, Y-3.  Marrying form, function and a designer silhouette, the collection has been a cult favorite across the globe.

Now, the life of this genius has been documented in a film entitled Yohji Yamamoto: This Is My Dream, directed by Theo Stanley and produced by Chrissa Theodore.  The film follows Yamamoto over the days leading up to his Y-3 Spring/Summer 2010 collection while examining the inner workings behind the inspiration of his work.

Now if only he would cast me in his next show…



Meet Andrew All

Name: Andrew All

Title: Rooftop Manager

Sun Sign: Taurus

Meet Andrew, the man who holds it down on our infamous rooftop at The Standard Downtown Los Angeles. Having a decade experience in running bars, Andrew was snagged by our company to run all cool activities on our illustrious roof. We also poked around only to discover his love of Scrabble and NBA…

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