Posts tagged swim week
We can’t wait for Swim Week at The Standard Spa, Miami Beach!
Photos by Ben Watts for Elle Magazine.
Now that Swim Week is over, we wanted to congratulate all the talented Designers that showcased their new collections recently in Miami. We love a good swimsuit ourselves and carry a wide variety at our our own shop inside The Standard Miami, as well as our sister hotel, Sunset Beach.
We checked in with two of our designers to gauge their week. The first is Salinas, by Rosana Lara. Her inspiration for this summer are the songs written for Rio de Janeiro, its places, the lifestyle, warmth, freshness and happiness that inspired the chroniclers, poets and songwriters. She creates her suits as the incarnate of the energy Brazil powerfully reflects.
(Lazy Sunday Swim with The Webster Ladies)
Who better than Laure Heriard Dubreuil (founder of The Webster), to give us a glimpse of Miami Beach’s fabulous Swim Week 2011? We love her highlights of Swim, including driving the Mercedes-Benz Fashion Force car, the Coveter Shoot at her apartment, her fashion police arrest of Lisa Marie Fernandez, and of course, her favorite pics of Lazy Sunday Swim at The Standard Miami.
(Model with Charlotte Olympia shoe)
On Saturday, Swim Vixen Swim by RANA*ROJO was a huge success and we loved the designs of RANA*ROJO’s resort line for 2012. The Standard Miami’s Lido Lounge was the perfect location for this sexy Swim Show. Born in Katmandu, Nepal, lead designer Ash Rana and Cuban born, fine artist Damian Rojo merged their talents and formed RANA*ROJO in 2008. For this collection, RANA*ROJO created their prints by hand drawing and digitally re-contextualizing their findings ranging from medieval textiles to 60’s wallpaper design. Swim Vixen Swimwas inspired by 50’s undergarments, orientalism and 60’s film femme fatales. Each distinctive piece in the collection is hand dyed and screen-printed. Check out the pictures here.
(Laure in the Mercedes-Benz Fashion Force car with CBS crew filming)
On Saturday night was also Native Swim with DJ Mia Moretti and DJ Tamara Sky. It was so much fun! We even heard one of the DJ’s jumped onto a paddle board with a pair of Natives on! The party was dope as usual with Xavier Burt of Native and Sebastian Puga as hosts of the party. The kicks are perfect for the Miami weather and we loved the Native vibe. Check out the party pics!
(Coveter Shoot at Laure’s apartment in Vintage YSL dress + Prada shoes)
This year’s Swim Week Lazy Sunday Party was just the perfect day in paradise. A great collaboration came together with The Standard Miami, The Webster, Gilt City Miami, Ocean Drive Magazine, Havaianas and sponsors Leblon Cachaca and Societe Perrier. Everyone loved making their own Havaianas and taking funny photo booth pictures. The models from The Webster sported all the latest looks as they mingled throughout the crowd. Add to that all the weekly Lazy Sunday goodies including Brazilian BBQ, Ping-Pong, Tetherball, and Paddle boarding. Check out the rest of the pictures here! (Congrats to our VIP gift bag winners with our personal favorite photo booth pics, Corrie y Rodrig!)
(Nikki Hilton + Laure)
(Swim Vixen Swim by RANA*ROJO, photo by Okwuchi Duru-Jones, OJ, colladj Photography)
(DJ Mia Moretti, Native Swim Party)
(Whitney Port and Laure)
(The Webster Models with the Make Your Own Havaianas Cart)
(Models in the Mud Lounge)
(A taste of Swim Week on http://gypsymess.tumblr.com/)
As soon as the sun pops and as fast as SWIM WEEK creeps up…the summer blogs bloom, and so do the wishes for new bathing suits! Here are other blogs to sustain your excitement:
So many things we’re looking forward to this Swim Week, especially the Native Shoes Party on Saturday Night! Sebastian Puga is headed back from Le Bain to host Native Shoes Swim show with Xavier Burt from Native. Expect delicious drinks and BBQ, NYC’s most talented fashion icon/celebrity DJ Mia Moretti & Miami’s king of style DJ Induce , and of course lots of Native Shoes! Many of the staff of Standard Miami where these, as they’re the perfect poolside shoes. RSVP required email@example.com
Inspired by classic, casual silhouettes, but made with the lightest and most comfortable material available, Native Shoes are the best of both worlds. Footware of the future done with the style of everything we’ve ever loved about shoe design. You can clip them on for a quick stroll, throw them into your backpack for a day at the beach. Native shoes aesthetic is relaxed, flexible and active. Native shoes is footware for anyone, anywhere, anytime. Follow @standardmiami to see how you can win your own pair soon!
Saturday July 16, 5 - 10pm
The Standard Miami
40 Island Avenue
Miami Beach, FL 33139
Starting July 15th through the 18th, Mercedes Benz Fashion Week is presenting Swimwear Week! As you know, we love a good bathing suit - (check out our poolside swimwear vending machines or prepare ahead of time by getting one here.) In addition, the Swimwear Association of Florida brings its 2011 Swim Show to the Miami Beach Convention Center, July 16-19, 2011. This show is the most comprehensive swimwear trade show in the world, and this year marks the launch of the Lingerie Show. This year’s roster includes over 350 exhibitors representing nearly 2,000 lines. This is the largest swimwear trade show in the world and gives buyers a first look at the latest designs for the coming season.
The Standard hotel in Miami is of course in the middle of all the mayhem with fabulous events every night and day swirling around our pool area. Remember, Swim Week is not just a bunch of fashion shows—it also brings together swimwear designers, DJ’s, event planners, buyers, models, and whoever else wants to enjoy the Miami sun for 5 days of celebration.
PLUS! We’re hosting the event below and would love to see you there! Not able to make it? Check back next week for full post-event coverage on this and all the other festivities.
(Friends wearing the new Standard/Quiksilver collabo during Swim Week)
We love visiting Miami once a year for the annual Swim Week. A large part of the festivities luckily occur at The Standard, Miami which attracts all the cool locals and New Yorkers looking to relax in the spa and Hamam, one of the few sacred relaxing spots in Miami Beach.
The men’s trunks you see here (pictured above) are the brand new collection of board shorts that The Standard created with Quiksilver. We presented the collection with a smash party by the pool. It was an afternoon of BBQ, ping pong battles, good music, and water guns spiked with vodka. The cute girl in the bikini is also rocking our women’s version of the swimwear collaboration.
Jules is a multi-tasking New Yorker. Aside from being all around cool chick, Jules makes jewelry and now bathing suits. “Let me just tell you one thing, I am so stoked that this is my life” laughs Jules perched on a happy sunny green lawn at The Standard, Miami during Swim Week.
Today she is off… resting from her hectic week. It’s the first time her and business partner Lorenzo Martone introduce their new swimwear collection, Nycked to the vast industry of swimwear press and buyers. Jules Kim has been traveling for the last 3 and a half weeks, in different cities across the world. We caught her on her final glorious day in Miami before returning to New York, or as she describes, “right before the grind”.
(Swimwear Designer Jules Kim Chilling at The Standard Spa, Miami Beach)
The Standard: Tell me about the specific pieces for Nycked and the inspiration behind it.
Nycked is a story on making the New York lifestyle aspirational. The belief that every person in the universe at some point asks the question — “what you want do with your life?”. Think can you do the big city or not? I remember being a child and knowing I was destined to not be in this small town and do small things. I’m looking at a bigger picture here. Here we are, New Yorkers traveling the world, and talking about what we do… AND DOING IT. So Nycked is also a play on the word naked and how the closest we can get to being naked in public is in swimwear. So we are attacking that side of it too. We are also addicted to life… like I’m sitting here addicted to this, to traveling and placing myself at The Standard, Miami, and placing myself wherever in the world. Last week I was in Paris. juxtaposing everything I do and making it part of my life is what our swimwear line will reflect.
What was the response to the collection here in Miami?
The reaction to Nycked swimwear in Miami was really positive. We launched with WWD a few weeks ago and the response was instant. I think when people do new things, others are really curious to see how it’s going to manifest and how long it will last. Lorenzo and I are really passionate about what we are doing here. We are not just here to be a flash in the pan, and be swept away into the memories of swimwear. We are here to stir the pot up and make some noise and keep it going. What is really interesting is that we have been doing press after press interview. People were asking us stuff and we started to say Nycked was the anti-thesis of Victoria Secret. Now we have an appointment with Victoria Secret. That is exactly what we set out to do. In other words, if we say this doesn’t go, then lets change it. Let’s collectively change it. Let’s change it peeps because we said that means there is a problem with what’s going on. So when that happened, we thought, I guess they are listening now.
It’s like contributing to rewriting the bigger script?
Exactly! That’s what I do with Bijules… redefine the jewelry standard, such as the ring. People think, “it sits on one finger no”? Hell no, it does not.
So there is an overarching philosophy within all of your brands?
In general all my brands read the same script. We are responsible for redefining culture today — me as a designer and artist, that is what I was put on this earth to do. I’m proud of it. I know what comes out of my brain is totally valid, and I’m not the only person that thinks this way. So if I produce a product, then a person can purchase the tangible product and still follow that script, being, “I really want a piece of jewelry that is really unique and different, or I really want to express myself on the beach not in a mass produced H&M top”. Watch me say H&M and now they are going call me.
Illuminate the relationship between you and Lorenzo Martone as a Creative Partner and how he came into the picture?
Lorenzo is an amazing, beautiful, humble individual. He was searching a while for an art director, someone who could realize his dreams and mount the ideas and themes in his mind and create something that gelled. He heard of my lingerie collection, a four piece capsule collection of lingerie. I totally implemented jewelry throughout the pieces. It had high waist panties with gold suspenders, a bra with a gold chain instead of underwires… tiny little twists on how people perceive lingerie. He saw that and really wanted to talk to me about a project. So I made a choice to go to this complete strangers crib, and he gave me this packet. I saw the potential and I was stoked because I saw exactly what I wanted to do. Just listening to his story, there were things I loved, and things I wanted to change. We work really well together because we are so passionate and busy people. We are multi-branded individuals. He is a great person to work with and friend. Totally happened so organically, really cool.
Where do you see the company 5 years from now?
We started in the swimwear industry because there is such neglect for fashion forward speaking products in swimwear. So we want to stay here in the swim industry. So we know we have to pay dues and really be out there. So what we envision in five years is creating a product that has a story behind it… a little tweak, a little wink. For the Fall/Winter 2011 collection, there are four pairs of shoes coming out via the brand Nycked. So it’s also the shoes that are going be sold parallel with the swimwear line. Women can buy the shoes and the swimwear, and she can travel and live a life and look fly all the time. In five years, our product base will expand and will include things that tell a special story.
To read more, go to Nycked.com